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4 Ways to Know If an Influencer is Truly Influential

4 Ways to Know If an Influencer is Truly Influential

Influencer marketing is a relatively new trend shaping marketing in different ways. Rather than invade consumers’ privacy and compel them to buy through persuasion, it takes a subtler approach of influence.

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5 Ways to Create an Effective Influencer Marketing Strategy this New Year

5 Ways to Create an Effective Influencer Marketing Strategy this New Year

Influencer marketing has proven to be more than a flash in the pan. It has come to stay. With a sizable popularity within certain circles, influencers command attention and drive meaningful conversations on social media.  

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