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4 Effective Strategies for Selling to Millennials Successfully

4 Effective Strategies for Selling to Millennials Successfully

Millennials are always in the news for their unique way of life. Often referred to as the digital generation, the average millennial is drawn to technology in ways that are disturbing to older generations.

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5 Ways to Revamp Your Digital Marketing On Instagram

5 Ways to Revamp Your Digital Marketing On Instagram

Instagram has become part of our lives. It’s inarguably one of the coolest social media at the moment. You may choose not to be on it for personal reasons, but that’s not an excuse to not have your brand on the platform with over 1 billion monthly active users.

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5 Profitable Areas to Spend Your Digital Marketing Budget in 2019

5 Profitable Areas to Spend Your Digital Marketing Budget in 2019

The efficacy of digital marketing is no longer up for a debate. There’s a consensus among marketers that the new-age marketing strategy generates tangible results.

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Five Must-Do Social Media Marketing Techniques

Five Must-Do Social Media Marketing Techniques

If you own a business, and it doesn’t have a social media presence, someone must have suggested you to establish one during this week. While it may have seemed a fad at the beginning, social media is here to stay. Moreover, since, regardless of your niche, your audience is present on these platforms, and are […]

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How to Measure Your Digital Marketing Effectiveness as the Year Ends

How to Measure Your Digital Marketing Effectiveness as the Year Ends

Digital marketing proves to be relevant in business promotions each passing year, and 2018 wasn’t an exception. Forester reports that an average company spent 41% of their marketing budget on digital marketing. Digital marketing budget is also reported to have surpassed that of TV, taking up 40.8% of the total advertising budget.  Despite the huge […]

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6 Social Media Marketing Campaign Strategies for the Holiday

6 Social Media Marketing Campaign Strategies for the Holiday

The dynamic of social media marketing changes at different times. For the holiday, things switch up to the fun part. There’s a race among retailers to meet up with the high consumer demand. The holiday atmosphere plays a big role in the consumer online behavior. Your social media marketing campaign is more effective when it […]

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Top 6 Digital Marketing Strategies that can be Helpful for Your Business in 2019

Top 6 Digital Marketing Strategies that can be Helpful for Your Business in 2019

“If your business is not on the internet, then your business will be out of business.” it is one of the most famous quotations by Bill Gates. According to facts and figures, more than 55% of customers don’t trust a business if it doesn’t have a website.

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4 Biggest Digital Marketing Lessons from 2018

4 Biggest Digital Marketing Lessons from 2018

The year 2018 was a very busy one in digital marketing. We saw old and new trends being used to create better marketing campaigns. Some of them worked really well, and others, not so well. To get the most of your digital marketing in 2019, it’s important that you take vital lessons learned along with […]

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4 Ways to Increase Your Brand Visibility Online for the Holidays

4 Ways to Increase Your Brand Visibility Online for the Holidays

The place of visibility in business cannot be undermined. It’s brings your business to the consumer’s consciousness. Maximum visibility used to be the prerogative of big brands who could afford spending thousands of dollars on advertising – a privilege small businesses didn’t have. However, times have changed. Web 2.0 has broken that monopoly, giving businesses […]

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6 Ways Artificial Intelligence Is Transforming Digital Marketing

6 Ways Artificial Intelligence Is Transforming Digital Marketing

Before, artificial intelligence (AI) was nothing beyond a movie plot (A.I Artificial Intelligence, 2001). It has since been quite a buzzword. No one thought it would jump-start industry projects like Apple’s smart personal assistant, Siri, and Amazon’s refined machine-learning algorithm that accurately suggests Product Recommendations based on consumer behavior. As it turns out, that was […]

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