Millennials are always in the news for their unique way of life. Often referred to as the digital generation, the average millennial is drawn to technology in ways that are disturbing to older generations.
Instagram has become part of our lives. It’s inarguably one of the coolest social media at the moment. You may choose not to be on it for personal reasons, but that’s not an excuse to not have your brand on the platform with over 1 billion monthly active users.
The efficacy of digital marketing is no longer up for a debate. There’s a consensus among marketers that the new-age marketing strategy generates tangible results.
Digital marketing proves to be relevant in business promotions each passing year, and 2018 wasn’t an exception. Forester reports that an average company spent 41% of their marketing budget on digital marketing. Digital marketing budget is also reported to have surpassed that of TV, taking up 40.8% of the total advertising budget. Despite the huge […]
“If your business is not on the internet, then your business will be out of business.” it is one of the most famous quotations by Bill Gates. According to facts and figures, more than 55% of customers don’t trust a business if it doesn’t have a website.
The year 2018 was a very busy one in digital marketing. We saw old and new trends being used to create better marketing campaigns. Some of them worked really well, and others, not so well. To get the most of your digital marketing in 2019, it’s important that you take vital lessons learned along with […]
The place of visibility in business cannot be undermined. It’s brings your business to the consumer’s consciousness. Maximum visibility used to be the prerogative of big brands who could afford spending thousands of dollars on advertising – a privilege small businesses didn’t have. However, times have changed. Web 2.0 has broken that monopoly, giving businesses […]
Before, artificial intelligence (AI) was nothing beyond a movie plot (A.I Artificial Intelligence, 2001). It has since been quite a buzzword. No one thought it would jump-start industry projects like Apple’s smart personal assistant, Siri, and Amazon’s refined machine-learning algorithm that accurately suggests Product Recommendations based on consumer behavior. As it turns out, that was […]