That eureka moment when you get a great idea for your next blog content is mind-blowing. Your fingers begin to itch in anticipation of hitting the letters on your keyboard. Not only do you get to share this amazing idea with your readers, it will also avail your blog a new window for traffic.
Online contents aren’t written for personal consumption. They are published on the web for people to see them. But with millions of contents published every day, there’s no guarantee that the piece you spent so much time and resources to put together will see the light of day. Rather than leaving it to fate, you […]
Content drives conversations in digital marketing. You give prospects something to think of and talk about. A brand that keeps its lips sealed is as good as dead. Consumers will be engrossed with other brands, forgetting its existence.
With an estimated 50 billion-dollar revenue in 2019, the content marketing industry is lucrative. The reason behind this isn’t farfetched. Businesses are adopting content marketing more than ever. It’s no longer an addendum in marketing strategies, but part of the original plan.
A marketer’s worst nightmare in the holiday is fierce competition. Everyone puts their best foot forward, blurring the lines for the next person. Content marketing helps brands to beat the competition by connecting with their audience in relatable ways.
If you are a financial advisor willing to take advantage of content marketing, the first thing you need to focus on is the information. Why do people read content?
It’s no longer news that content is king. The bone of contention is how to create an effective content marketing strategy that engages prospects and generates leads. People love to buy but hate being sold to. The invasive all-in-your-face marketing antics of today is to blame for this guarded attitude of consumers toward marketing.