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How AI is reshaping Email Marketing

How AI is reshaping Email Marketing

When it comes to digital marketing strategies, email has been found to have the highest share of Return on Investment (ROI) median at 122%. Considering that social media is a more prominent practice, this finding is worth mentioning, especially if you’re on the fence with the efficiency of emails when it comes to promotions and […]

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6 Ways Artificial Intelligence Is Transforming Digital Marketing

6 Ways Artificial Intelligence Is Transforming Digital Marketing

Before, artificial intelligence (AI) was nothing beyond a movie plot (A.I Artificial Intelligence, 2001). It has since been quite a buzzword. No one thought it would jump-start industry projects like Apple’s smart personal assistant, Siri, and Amazon’s refined machine-learning algorithm that accurately suggests Product Recommendations based on consumer behavior. As it turns out, that was […]

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Artificial Intelligence and M-Commerce: How Consumer Trends Are Being Shaped

Artificial Intelligence and M-Commerce: How Consumer Trends Are Being Shaped

Brands today are harnessing the power of mobile app development in a bid to adjust to the new shift being fueled by Artificial Intelligence (AI) that has slowly engulfed users of smartphones. While the AI industry is $735 billion strong today, mobile commerce is equally promising, touching nearly $460 billion. The potential is huge. There […]

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