The dynamics of marketing have evolved over the years. Due to the growing popularity of the internet, there’s unlimited information online. Consumers have become more enlightened about products from dissecting the reservoir of knowledge at their disposal at no cost. Hence, they are more informed and guided in their buying decisions.
“If your business is not on the internet, then your business will be out of business.” it is one of the most famous quotations by Bill Gates. According to facts and figures, more than 55% of customers don’t trust a business if it doesn’t have a website.