In today’s ever-changing digital world, it’s becoming more and more necessary for marketers to wear multiple hats, including but certainly not limited to: social media wizard, compelling storyteller and data analyst. However, whilst it all sounds great in theory, the truth of the matter is that no one single person can possess all of the […]
It’s just a few days to Christmas. The streets are decorated with festive lights, trees and all things beautiful to reflect the joy of the season. The airwaves are bursting with old and new Christmas tunes.
“If your business is not on the internet, then your business will be out of business.” it is one of the most famous quotations by Bill Gates. According to facts and figures, more than 55% of customers don’t trust a business if it doesn’t have a website.
The year 2018 was a very busy one in digital marketing. We saw old and new trends being used to create better marketing campaigns. Some of them worked really well, and others, not so well. To get the most of your digital marketing in 2019, it’s important that you take vital lessons learned along with […]
The end of year is a time for thanksgiving. Not only are we thankful for making it through the year, we are also thankful to those who made it worthwhile. Friends and family who were there for us through thick and thin. We wrap our gifts, beautifully, just to show them how much we appreciate […]
The place of visibility in business cannot be undermined. It’s brings your business to the consumer’s consciousness. Maximum visibility used to be the prerogative of big brands who could afford spending thousands of dollars on advertising – a privilege small businesses didn’t have. However, times have changed. Web 2.0 has broken that monopoly, giving businesses […]
Before, artificial intelligence (AI) was nothing beyond a movie plot (A.I Artificial Intelligence, 2001). It has since been quite a buzzword. No one thought it would jump-start industry projects like Apple’s smart personal assistant, Siri, and Amazon’s refined machine-learning algorithm that accurately suggests Product Recommendations based on consumer behavior. As it turns out, that was […]
Competition is constant in every market. In the US alone, there are 3.8 million retail businesses. If you want to beat your competition at Christmas sales, you must make a strong case against the many options at the consumer’s disposal.
These are good times for sales. Businesses are making a ‘kill’ from the demand that comes with the holiday. It seems as though consumers have been waiting for this period all year long as they troupe in numbers into stores. From one item to another, they strike out items on their bucket list until it’s […]