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Category: Marketing

Practical Tips on Building Trust and Brand Loyalty on Instagram

Practical Tips on Building Trust and Brand Loyalty on Instagram

Continuing its phenomenal growth rate, Instagram has crossed the magic figure of 1 billion monthly users and consolidated its position as one of the most powerful social media platforms for marketers.

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4 Ways to Widen Your Brand Visibility with Content Distribution

4 Ways to Widen Your Brand Visibility with Content Distribution

Content creation is a common concern amongst marketers. Everyone knows that good content generates traffic and ultimately converts leads. But created content isn’t going to generate anticipated results stuck on your PC.

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How to Use Your Content in Building Social Proof

How to Use Your Content in Building Social Proof

It isn’t totally up to a brand to determine how cool it is. Other people’s opinions matter too. Consumers are interested in what audiences think of brands. Chances of many people being wrong are slim. If the general feedback is bad, the brand has some home work to do.

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Organizing a Successful Email Marketing Campaign

Organizing a Successful Email Marketing Campaign

A successful email marketing campaign is marketing gold. You are speaking to prospects who already have purchased or used your product, and your conversion rates should be pretty high — at least in theory.

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4 Content Optimization Rules You Can’t Afford to Miss

4 Content Optimization Rules You Can’t Afford to Miss

Online contents aren’t written for personal consumption. They are published on the web for people to see them. But with millions of contents published every day, there’s no guarantee that the piece you spent so much time and resources to put together will see the light of day. Rather than leaving it to fate, you […]

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4 Ways to Scale Your Content Marketing with Blog Outsourcing

4 Ways to Scale Your Content Marketing with Blog Outsourcing

Content drives conversations in digital marketing. You give prospects something to think of and talk about. A brand that keeps its lips sealed is as good as dead. Consumers will be engrossed with other brands, forgetting its existence.

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Are “Google My Business” Attributes a Ranking Factor?

Are “Google My Business” Attributes a Ranking Factor?

Creating a profile on Google My Business creates the most accurate information for people searching for a business. It’s also an excellent way to stand out if you are a small business. A major part of a business profile is attributes. Attributes help page crawlers find an accurate match for a person’s search or provide […]

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4 Ways to Minimize Your Content Marketing Budget Without Compromising Your Standards

4 Ways to Minimize Your Content Marketing Budget Without Compromising Your Standards

With an estimated 50 billion-dollar revenue in 2019, the content marketing industry is lucrative. The reason behind this isn’t farfetched. Businesses are adopting content marketing more than ever. It’s no longer an addendum in marketing strategies, but part of the original plan.

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4 Ways to Know If an Influencer is Truly Influential

4 Ways to Know If an Influencer is Truly Influential

Influencer marketing is a relatively new trend shaping marketing in different ways. Rather than invade consumers’ privacy and compel them to buy through persuasion, it takes a subtler approach of influence.

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7 tips on how to manage your business’ online reputation

7 tips on how to manage your business’ online reputation

Long gone are the days when word of mouth and print media coverage were the sole custodians when it came to reputation management. Reputation management is the skill of styling the reputation of a given entity in front of its external stakeholders.

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