That eureka moment when you get a great idea for your next blog content is mind-blowing. Your fingers begin to itch in anticipation of hitting the letters on your keyboard. Not only do you get to share this amazing idea with your readers, it will also avail your blog a new window for traffic.
A marketer’s worst nightmare in the holiday is fierce competition. Everyone puts their best foot forward, blurring the lines for the next person. Content marketing helps brands to beat the competition by connecting with their audience in relatable ways.
If you are a financial advisor willing to take advantage of content marketing, the first thing you need to focus on is the information. Why do people read content?
Marketing is often one-sided. So much emphasis is laid on the product. The seller singlehandedly certifies the product, and coerces the consumer to buy it. But with a growing product-enlightened consumer base, this strategy has become less effective.
It’s no longer news that content is king. The bone of contention is how to create an effective content marketing strategy that engages prospects and generates leads. People love to buy but hate being sold to. The invasive all-in-your-face marketing antics of today is to blame for this guarded attitude of consumers toward marketing.
Onsite content is vital to an effective marketing strategy, especially a strategy centered on content marketing. It provides a base of knowledge to reference, proving you are an authority in your industry. It affects everything from posts on other websites regarding your company to social media engagement. Let’s dig deeper into why onsite content is […]
When we talk about site traffic, often the conversation turns to the technical aspects of your site that can either go wrong or be improved. You would be forgiven for focusing on your appearance in search engines and thinking outside the site itself because traffic is about getting found, right? Well, yes, but what the […]
Many times, we find ourselves facing difficult situations and adversities in life and in business. Most of these situations, while often are not a result of our own deeds, can be either exacerbated or artfully managed by what steps and decisions we take when dealing with them. Failure in some of life’s most important undertaking, such […]
Within this past couple of years, content marketing has given a whole new meaning to the age-old phrase, “content is king.” Marketers now understand the crucial role content marketing has in the digital world, especially when it comes to SEO. These two factors were originally thought to exist as separate entities, however, it has now […]