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5 Keys to Creating Highly Engaging Content for Your Readers

5 Keys to Creating Highly Engaging Content for Your Readers

How can marketers create content that will engage with readers and still drive home their marketing message? When you have myriad of contents competing for the attention of the same set of readers, you need to do more than creating interesting content to keep your readers engaged. When you have the attention of the audience, […]

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[INFORGRAPHIC] How m-Commerce is Changing Shopping

[INFORGRAPHIC] How m-Commerce is Changing Shopping

One of the primary reasons for the growth of m-commerce is the growth of on-demand services. The modern consumer wants everything now and this has resulted in these kinds of services growing exponentially. When you look at the growth of on-demand services such as Uber, who are taking over the transportation field, and Netflix providing […]

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Beat Your Competitors to Get High Ranking for Your Website

Beat Your Competitors to Get High Ranking for Your Website

Editor’s note: This is a contribution from a guest author. The views expressed in this article are those of the contributor and not that of EIM. Would you like to place your website in top ten positions on Google? If yes, it is all about search engine optimization. When I attended a Montreal SEO seminar […]

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The Must-Have Apps for Marketing Professionals [INFOGRAPHIC]

The Must-Have Apps for Marketing Professionals [INFOGRAPHIC]

Apps are getting more and more advanced and they are making a marketer’s job a lot less stressful. With many businesses growing on a global scale and employees working remotely more than ever before, apps are been used to help people effectively manage their work away from their desk. This infographic by M2 On Hold, […]

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4 Key Things Your Competitors Can Teach You about Growth Hacking

4 Key Things Your Competitors Can Teach You about Growth Hacking

Even after the running wild with the term since 2010, marketers still sometimes scratch their heads when asked to explain “the truth about Growth Hacking”. So in order to help us all become more effective digital marketers, I will pose this simple question in return: what truth are you talking about? The term explains itself […]

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Dealing With Defamation by Heartless Scammer and Felon, David Goehst

According to the Electronic Frontier Foundation, here’s the definition of defamation: “Generally, defamation is a false and unprivileged statement of fact that is harmful to someone’s reputation, and published “with fault,” meaning as a result of negligence or malice” What happens when you wake up to find that the following has been posted about you? […]

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How to Leverage User-Generated Content for Event Marketing

How to Leverage User-Generated Content for Event Marketing

With all the choices available for promoting our next event online, content marketing is still a successful strategy being utilized on the internet. Even better, user-generated content (UGC) has other people doing the work for us. How can we get users to make content for us or reuse their existing content? The more important question […]

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Should You Take Guest Blogging Seriously in 2015?

Are you considering whether to take guest posting seriously in 2015 as you roll out your content marketing plan for the year? If your thinking is that guest blogging is now a thing of the past, I recommend reading this blog post to the end. Perhaps you would like to have an answer to this question […]

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Top Ways to Effectively Manage Online Customer Reviews

Top Ways to Effectively Manage Online Customer Reviews

In my blog post yesterday, I shared some important reasons businesses should start taking online reviews from customers seriously in 2015. If you’ve not read the bog post, you can head over to it by clicking the link. As you’ve realized that encouraging online reviews from customers is important for your business, even more so is […]

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