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5 Facebook Advertising Mistakes Most Marketers Make

5 Facebook Advertising Mistakes Most Marketers Make

Facebook is everywhere. One must be living under a rock to not know the social media giant. If you aren’t on Facebook, you are most likely the odd one in a group. With 2.23 billion active monthly users across the globe, it’s indeed the biggest virtual community in the world.

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How to Choose the Best Digital Marketing Strategy for Your Business

How to Choose the Best Digital Marketing Strategy for Your Business

Digital marketing offers new and exciting opportunities for businesses. Unlike traditional methods that have limited reach, with digital, there’s no limit to how far your marketing campaigns can go.

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5 Profitable Areas to Spend Your Digital Marketing Budget in 2019

5 Profitable Areas to Spend Your Digital Marketing Budget in 2019

The efficacy of digital marketing is no longer up for a debate. There’s a consensus among marketers that the new-age marketing strategy generates tangible results.

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5 Ways to Create an Effective Influencer Marketing Strategy this New Year

5 Ways to Create an Effective Influencer Marketing Strategy this New Year

Influencer marketing has proven to be more than a flash in the pan. It has come to stay. With a sizable popularity within certain circles, influencers command attention and drive meaningful conversations on social media.  

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5 Content Marketing Trends for the New Year

5 Content Marketing Trends for the New Year

Consumers are no longer in the back seat in the marketing mix. They are taking front row seats, influencing the outcomes of product promotions. With the intrusion of advertising being resisted with several online ad-blocking software, there’s no better way to pander to the consumer’s emotions online than through content marketing.

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Five Must-Do Social Media Marketing Techniques

Five Must-Do Social Media Marketing Techniques

If you own a business, and it doesn’t have a social media presence, someone must have suggested you to establish one during this week. While it may have seemed a fad at the beginning, social media is here to stay. Moreover, since, regardless of your niche, your audience is present on these platforms, and are […]

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Smart Ways to Optimize Your Product Pages for Search

Smart Ways to Optimize Your Product Pages for Search

E-commerce websites today cannot neglect the importance of SEO for their businesses. One of the latest studies revealed that 88% of consumers research for the product online before making the purchase. It means that your profits depend directly on your online visibility.  And you need to make sure that they easily find your product, click […]

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5 Reasons You Shouldn’t Step into 2019 Without a Digital Marketing Strategy

5 Reasons You Shouldn’t Step into 2019 Without a Digital Marketing Strategy

The dynamics of marketing have evolved over the years. Due to the growing popularity of the internet, there’s unlimited information online. Consumers have become more enlightened about products from dissecting the reservoir of knowledge at their disposal at no cost. Hence, they are more informed and guided in their buying decisions.

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Link Building Resources to Enhance Search Engine Rankings

Link Building Resources to Enhance Search Engine Rankings

Just ask any SEO professional. He/she can easily explain the importance of high-quality backlinks to websites. Backlinks point users to a particular website, blog or web page and help them get more information about certain topics, products, services.

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How to Measure Your Digital Marketing Effectiveness as the Year Ends

How to Measure Your Digital Marketing Effectiveness as the Year Ends

Digital marketing proves to be relevant in business promotions each passing year, and 2018 wasn’t an exception. Forester reports that an average company spent 41% of their marketing budget on digital marketing. Digital marketing budget is also reported to have surpassed that of TV, taking up 40.8% of the total advertising budget.  Despite the huge […]

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