Facebook is everywhere. One must be living under a rock to not know the social media giant. If you aren’t on Facebook, you are most likely the odd one in a group. With 2.23 billion active monthly users across the globe, it’s indeed the biggest virtual community in the world.
Digital marketing offers new and exciting opportunities for businesses. Unlike traditional methods that have limited reach, with digital, there’s no limit to how far your marketing campaigns can go.
The efficacy of digital marketing is no longer up for a debate. There’s a consensus among marketers that the new-age marketing strategy generates tangible results.
E-commerce websites today cannot neglect the importance of SEO for their businesses. One of the latest studies revealed that 88% of consumers research for the product online before making the purchase. It means that your profits depend directly on your online visibility. And you need to make sure that they easily find your product, click […]
The dynamics of marketing have evolved over the years. Due to the growing popularity of the internet, there’s unlimited information online. Consumers have become more enlightened about products from dissecting the reservoir of knowledge at their disposal at no cost. Hence, they are more informed and guided in their buying decisions.
Digital marketing proves to be relevant in business promotions each passing year, and 2018 wasn’t an exception. Forester reports that an average company spent 41% of their marketing budget on digital marketing. Digital marketing budget is also reported to have surpassed that of TV, taking up 40.8% of the total advertising budget. Despite the huge […]