A successful email marketing campaign is marketing gold. You are speaking to prospects who already have purchased or used your product, and your conversion rates should be pretty high — at least in theory.
Online contents aren’t written for personal consumption. They are published on the web for people to see them. But with millions of contents published every day, there’s no guarantee that the piece you spent so much time and resources to put together will see the light of day. Rather than leaving it to fate, you […]
Content drives conversations in digital marketing. You give prospects something to think of and talk about. A brand that keeps its lips sealed is as good as dead. Consumers will be engrossed with other brands, forgetting its existence.
Creating a profile on Google My Business creates the most accurate information for people searching for a business. It’s also an excellent way to stand out if you are a small business. A major part of a business profile is attributes. Attributes help page crawlers find an accurate match for a person’s search or provide […]
With an estimated 50 billion-dollar revenue in 2019, the content marketing industry is lucrative. The reason behind this isn’t farfetched. Businesses are adopting content marketing more than ever. It’s no longer an addendum in marketing strategies, but part of the original plan.
Long gone are the days when word of mouth and print media coverage were the sole custodians when it came to reputation management. Reputation management is the skill of styling the reputation of a given entity in front of its external stakeholders.
With opportunities abound in the online marketplace, content marketing is no longer an afterthought. It has become a major activity in business. If you want to compete favorably, you need to constantly put out one form of content or another.
Over 4 million blog posts are published everyday on the internet. You have a brand. Putting it out there is in your best interest. Despite the high publishing rate, you have no choice but to add your contents to the already crowded online database.