Email: info@effectiveinboundmarketing.com

Author: Chris Odogwu

5 Profitable Areas to Spend Your Digital Marketing Budget in 2019

5 Profitable Areas to Spend Your Digital Marketing Budget in 2019

The efficacy of digital marketing is no longer up for a debate. There’s a consensus among marketers that the new-age marketing strategy generates tangible results.

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5 Ways to Create an Effective Influencer Marketing Strategy this New Year

5 Ways to Create an Effective Influencer Marketing Strategy this New Year

Influencer marketing has proven to be more than a flash in the pan. It has come to stay. With a sizable popularity within certain circles, influencers command attention and drive meaningful conversations on social media.  

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5 Content Marketing Trends for the New Year

5 Content Marketing Trends for the New Year

Consumers are no longer in the back seat in the marketing mix. They are taking front row seats, influencing the outcomes of product promotions. With the intrusion of advertising being resisted with several online ad-blocking software, there’s no better way to pander to the consumer’s emotions online than through content marketing.

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5 Reasons You Shouldn’t Step into 2019 Without a Digital Marketing Strategy

5 Reasons You Shouldn’t Step into 2019 Without a Digital Marketing Strategy

The dynamics of marketing have evolved over the years. Due to the growing popularity of the internet, there’s unlimited information online. Consumers have become more enlightened about products from dissecting the reservoir of knowledge at their disposal at no cost. Hence, they are more informed and guided in their buying decisions.

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How to Measure Your Digital Marketing Effectiveness as the Year Ends

How to Measure Your Digital Marketing Effectiveness as the Year Ends

Digital marketing proves to be relevant in business promotions each passing year, and 2018 wasn’t an exception. Forester reports that an average company spent 41% of their marketing budget on digital marketing. Digital marketing budget is also reported to have surpassed that of TV, taking up 40.8% of the total advertising budget.  Despite the huge […]

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4 Ways to Increase Your Holiday Email Marketing ROI

4 Ways to Increase Your Holiday Email Marketing ROI

In typical human fashion, many people have jumped on to newer digital marketing strategies such as link building, social media and SEO, ditching the good old email marketing.

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How to Spread Christmas Cheer on Your Business Social Media

How to Spread Christmas Cheer on Your Business Social Media

It’s just a few days to Christmas. The streets are decorated with festive lights, trees and all things beautiful to reflect the joy of the season. The airwaves are bursting with old and new Christmas tunes.

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6 Social Media Marketing Campaign Strategies for the Holiday

6 Social Media Marketing Campaign Strategies for the Holiday

The dynamic of social media marketing changes at different times. For the holiday, things switch up to the fun part. There’s a race among retailers to meet up with the high consumer demand. The holiday atmosphere plays a big role in the consumer online behavior. Your social media marketing campaign is more effective when it […]

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4 Biggest Digital Marketing Lessons from 2018

4 Biggest Digital Marketing Lessons from 2018

The year 2018 was a very busy one in digital marketing. We saw old and new trends being used to create better marketing campaigns. Some of them worked really well, and others, not so well. To get the most of your digital marketing in 2019, it’s important that you take vital lessons learned along with […]

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4 Ways to Say Thank You to Your Customers this End of Year

4 Ways to Say Thank You to Your Customers this End of Year

The end of year is a time for thanksgiving. Not only are we thankful for making it through the year, we are also thankful to those who made it worthwhile. Friends and family who were there for us through thick and thin. We wrap our gifts, beautifully, just to show them how much we appreciate […]

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