Content drives conversations in digital marketing. You give prospects something to think of and talk about. A brand that keeps its lips sealed is as good as dead. Consumers will be engrossed with other brands, forgetting its existence.
With an estimated 50 billion-dollar revenue in 2019, the content marketing industry is lucrative. The reason behind this isn’t farfetched. Businesses are adopting content marketing more than ever. It’s no longer an addendum in marketing strategies, but part of the original plan.
With opportunities abound in the online marketplace, content marketing is no longer an afterthought. It has become a major activity in business. If you want to compete favorably, you need to constantly put out one form of content or another.
Over 4 million blog posts are published everyday on the internet. You have a brand. Putting it out there is in your best interest. Despite the high publishing rate, you have no choice but to add your contents to the already crowded online database.
Instagram has become part of our lives. It’s inarguably one of the coolest social media at the moment. You may choose not to be on it for personal reasons, but that’s not an excuse to not have your brand on the platform with over 1 billion monthly active users.
Facebook is everywhere. One must be living under a rock to not know the social media giant. If you aren’t on Facebook, you are most likely the odd one in a group. With 2.23 billion active monthly users across the globe, it’s indeed the biggest virtual community in the world.
Digital marketing offers new and exciting opportunities for businesses. Unlike traditional methods that have limited reach, with digital, there’s no limit to how far your marketing campaigns can go.
The efficacy of digital marketing is no longer up for a debate. There’s a consensus among marketers that the new-age marketing strategy generates tangible results.