How to Start a New Digital Marketing Campaign

Starting your very own digital marketing campaign can reap many rewards. However, it requires a great deal of attention to detail in order to ensure a certain level of success. Planning and implementation need to be considered carefully. As digital marketing requires a lot more effort than setting up a campaign and hoping for the best.

So, with that in mind, here are some of the best ways you can work on starting your own digital marketing campaign. 

Set a Goal

What do you want to achieve with your digital marketing campaign? That is the first thing you need to establish when starting any new venture, as a goal can help determine your success. If you don’t reach it, you will need to start over or tweak the campaigns in some way. 

Goals can include a certain level of sales, social engagement and even something simplistic as brand awareness. But, the fact is that you need to have a reasonable goal which you can measure performance against. This is the only way that you will be able to tell whether or not the campaign is having the right level of traction. 

Target the Right Audience

Sometimes, a campaign never has the chance to fully succeed. Why? Because the audience chosen was not who would be most engaged by the campaign message.

Creating a custom audience with detailed buyer persona is vital for digital marketing campaign success. Click To Tweet

A persona is a detailed breakdown of who your ideal customer is. Age, occupation, wage, family situation, and other factors can be gathered to create this persona. This can also be important information to use as a model when expanding your marketing efforts. As it can work to establish whether or not any changes you make may alienate your current audience set. 

Assess Budgets

Do you know the digital marketing budget you need to reach your goals? Have you considered setting any budget at all? If not, budget is something you really need to take into consideration when it comes to your marketing campaigns. 

A bigger budget doesn’t always guarantee great results, but it can make gaining some level of success easiermm– especially on social platforms (or paid search ads – PPC). As achieving organic social success can actually be much more difficult in recent years, as a result of social algorithm updates. Therefore if you want to pursue these channels in a serious way, then a budget is a must. 

Use Various Channels

Don’t just limit your marketing campaign to only one marketing channel. It’s an easy mistake to make, but one that can be costly for your efforts overall despite good intentions. For example, it’s easy to get concerned over the performance of social traffic. It’s instantly gratifying and easy to measure the benefit. But, that shouldn’t mean you put less effort into other channels; such as SEO, PPC, etc. 

A well-rounded marketing campaign needs to, at the very least, consider all traffic channels. Click To Tweet

You may decide that some are not necessary to pursue at this moment in time, but this needs to be assessed. Dismissing it out of hand could otherwise lead to a loss of revenue. 

Choose Non-Conflicting Strategies

When it comes to your marketing campaigns, it is important to ensure you do not effectively compete with yourself across different strategies. If you do, you will be causing yourself more issues than you are effectively solving. 

A good example of this can be found in your SEO Manchester and PPC campaigns. Both target certain keywords, but you can easily target the same keywords by mistake. Which means that you may end up competing with yourself for keywords unnecessarily. So, in order to avoid this, it is important to feed back between these two campaigns, ensuring that targets do not overlap. 

Ultimately, you can have cohesive campaigns which, hand–in–hand, can complement and support one another. But, you do need to be careful that they do not contradict one another altogether. 

Conclusion

On the whole, a good digital marketing campaign strategy is something you can actively track, demonstrating the achievements of said campaign. The more you are able to track discernible results, the more you can determine whether or not it would be worth pursuing further in the future.



Zack Halliwell

Zack Halliwell is a writer in the technology and marketing niche, giving advice on anything from the perfect SEO Manchester to the latest listings. When not writing he can be found on long mountain walks with his dog, Batman.

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