Can cybersecurity really be good for marketing productivity? It sounds insane, perhaps, but give me a minute to explain. Yes, those added security processes are annoying and can take a little time out of your day.
It’s also extremely annoying that modern spam and phishing detection software zap so many of our emails into oblivion. And it certainly doesn’t help when your prospects don’t open your email for fear they might contain spam or a virus.
But, in some ways, Cybersecurity can also be looked at as a good thing for marketing productivity. First off, those programs that keep our emails away from others do the same with the countless spam emails that we might receive. You have more time on your hands because you don’t have to deal with all those spam emails.
Second off, it also means that marketers have had to start rethinking how they operate. They’ve had to learn how to avoid using language that might get flagged. They’ve had to learn to segment their subscriber lists properly and create far more targeted campaigns.
It’s time-consuming at first, but also extremely useful. Your emails are less likely to be viewed as spam by filters or by your consumer. Because the message is more accurately targeted, they’re also more likely to take you up on your offer.
And, even if they don’t, they’ll feel that this email was relevant to them. Perhaps the offer wasn’t quite right this time, but that doesn’t mean it won’t be next time. At least if you create the impression that all your emails are relevant, you improve your chances of them being opened in the future.
Then, of course, let’s not forget about how great cybersecurity makes it possible for you to protect all of that yummy data you’ve gathered. I’ll bet you’re viewing cybersecurity in a whole new light now, aren’t you?
Want to learn even more? Then check out the great infographic below.
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- Why Cybersecurity Can be Good for Marketing Productivity - September 25, 2019