What does your web design have to do with ROI? What can you do to improve traffic?

Did you know that approximately 380 new websites are created every minute?

Though there is no method to gauge an exact number of web pages at a precise moment, as of Jan-2019, there were approximately 1,518,207,412 (over one and half billion) websites in the world.

You might be shocked to know that out of all these websites, only ten to fifteen percent websites are actually active and have been working in one form or another since they were launched.

Even though a lot of websites are launched without any intention of earning from them, the majority of websites that have continuously remained active (and have evolved along the way) have done so because their owners wish to either wholly or partly profit from them.  

More and more businesses are opting to make their online presence known with the use of a website.

If you don’t have a website, and you think that your current business model can help you sustain then you need to reconsider. A website can declare your presence on a global level, and it can drive a cadre of potential clients your way. It can also increase your profit margin quite considerably.

Website designing can turn out to be pretty rewarding. Through the website, you can let people know who you are, what you do and why the message you want to convey matters.  Web designs, nowadays, have also evolved and have taken the form of art. With all the technologies available, you can quickly get the type of website you wanted.

But just making the website look great isn’t enough anymore. You also need to ensure that the website can quickly get your sales by converting visits into leads. A website is an asset, and you need to get a return on investment to profit from it.

Here are some simple tips to help you make the best of your website’s design so that you can draw in more traffic and positively improve your ROI.

Website goals and initiatives

You need to make sure that you are clear about what you want and how you want it to look. This is the only way the website will deliver what it was designed for. The easiest way to go about it is to set well-defined goals and expectations. You can start with a list of questions.

How much do you want to earn from the website? What deadlines do you need to meet? How much traffic flow you want to increase and by what time?

Just as long as you are clear about, you can set as many goals as you want. The list will need to be modified, and you might need to add or remove some from the list based on how the design turns out to be.

Prioritize design that delivers a great user experience

The design of the website should be optimized for multiple devices. Over sixty percent of global internet users rely on mobile. Meaning that not making your website mobile-friendly is no longer an option. Another benefit of optimizing your website for multiple platforms means that you get a responsive website.

Responsive websites can work on any type of operating systems (or any kind of hardware) and won’t prompt the user to switch to multiple devices to enjoy the full experience. Responsive websites also change and re-orient themselves based on different devices.

Prioritizing user experience will also help you market and rank your website better. If you have a separate website for the desktop and mobile, then you are already splitting your marketing efforts in half. A website designed for multiple platforms like app vertical will work great with your SEO strategies too.

Clearly defined target demographic

Do you want to profit from a specific demographic and do you want to design to the website based on that? That is one of the most critical questions you need to determine before you do anything else.  

Knowing who you are designing the website will help you a lot.

You can take a lot of liberties with personal websites. But you would need to precise and well-planned steps with a design-oriented website.  

If you already have a website and you want to revamp it to attract a newer demographic, then you also need to keep in mind that the new design shouldn’t alienate your previous visits.

Survey your target audience and find out things like what do they like? What would they like to see on a website? What would attract them to your website? What will keep them there for a while and what will make them come back?

Don’t stop when the design process has been completed

Very rarely, but there have been cases where the website has performed really well during the testing phase but is plagued with errors and flaws when its launched. Detecting them and correcting them in time can mean all the difference between gaining traffic and losing it.

Make sure that you keep in touch with your web development company. They can quickly correct any errors and guide you on how to proceed in the future. Having a continued relationship with the web development company will also help you refine your website until eventually it looks great and operates flawlessly.

Utilize web analytics

Learning web analytics can help you greatly, and you must make it a priority. There are a lot of tools available for web analytics (with Google analytics being the most popular). You can also inquire whether your web development company offers web analytics. Paying a professional service will mean you have one less task, but you can also keep track of the web analytics very easy.

In a nutshell, web analytics gives a precise picture of what is happening with your website. It also tells you how many visitors are coming to your website, where they are coming from, the type of visitors you are receiving, the number of returning visitors, etc.

Schedule and stick to website maintenance

Your responsibilities do not end once the website is up and running. Maintaining a website is a huge part of owning it especially if you own an ecommerce website.  Users tend to ignore (or altogether abandon) website that does not change or don’t offer something new.

You don’t necessarily need to revamp the look of the website to give it a fresh look. Sometimes it can be a part of your brand so changing it would defeat the purpose of marketing yourself. However, you can modify the content or add features that will need to be updated. The easiest way to do that is to add a blog.

Now that you know what to do, you can go ahead and design a website that delivers great ROI by increasing your traffic flow.

Featured Image Credit: Pixabay

Author Bio

Andrea Bell is a blogger by choice.  She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs.

Find her on Twitter:@IM_AndreaBell

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