The dynamics of marketing have evolved over the years. Due to the growing popularity of the internet, there’s unlimited information online. Consumers have become more enlightened about products from dissecting the reservoir of knowledge at their disposal at no cost. Hence, they are more informed and guided in their buying decisions.
Digital marketing proves to be relevant in business promotions each passing year, and 2018 wasn’t an exception. Forester reports that an average company spent 41% of their marketing budget on digital marketing. Digital marketing budget is also reported to have surpassed that of TV, taking up 40.8% of the total advertising budget. Despite the huge […]
In today’s ever-changing digital world, it’s becoming more and more necessary for marketers to wear multiple hats, including but certainly not limited to: social media wizard, compelling storyteller and data analyst. However, whilst it all sounds great in theory, the truth of the matter is that no one single person can possess all of the […]
It’s just a few days to Christmas. The streets are decorated with festive lights, trees and all things beautiful to reflect the joy of the season. The airwaves are bursting with old and new Christmas tunes.
“If your business is not on the internet, then your business will be out of business.” it is one of the most famous quotations by Bill Gates. According to facts and figures, more than 55% of customers don’t trust a business if it doesn’t have a website.
The year 2018 was a very busy one in digital marketing. We saw old and new trends being used to create better marketing campaigns. Some of them worked really well, and others, not so well. To get the most of your digital marketing in 2019, it’s important that you take vital lessons learned along with […]
The end of year is a time for thanksgiving. Not only are we thankful for making it through the year, we are also thankful to those who made it worthwhile. Friends and family who were there for us through thick and thin. We wrap our gifts, beautifully, just to show them how much we appreciate […]