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Monthly Archives: November 2018

4 Ways to Increase Your Brand Visibility Online for the Holidays

4 Ways to Increase Your Brand Visibility Online for the Holidays

The place of visibility in business cannot be undermined. It’s brings your business to the consumer’s consciousness. Maximum visibility used to be the prerogative of big brands who could afford spending thousands of dollars on advertising – a privilege small businesses didn’t have. However, times have changed. Web 2.0 has broken that monopoly, giving businesses […]

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6 Ways Artificial Intelligence Is Transforming Digital Marketing

6 Ways Artificial Intelligence Is Transforming Digital Marketing

Before, artificial intelligence (AI) was nothing beyond a movie plot (A.I Artificial Intelligence, 2001). It has since been quite a buzzword. No one thought it would jump-start industry projects like Apple’s smart personal assistant, Siri, and Amazon’s refined machine-learning algorithm that accurately suggests Product Recommendations based on consumer behavior. As it turns out, that was […]

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4 Ways to Beat Your Competition at Christmas Sales

4 Ways to Beat Your Competition at Christmas Sales

Competition is constant in every market. In the US alone, there are 3.8 million retail businesses. If you want to beat your competition at Christmas sales, you must make a strong case against the many options at the consumer’s disposal.

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4 Holiday Marketing Blunders You Can’t Afford to Make this Season

4 Holiday Marketing Blunders You Can’t Afford to Make this Season

These are good times for sales. Businesses are making a ‘kill’ from the demand that comes with the holiday. It seems as though consumers have been waiting for this period all year long as they troupe in numbers into stores. From one item to another, they strike out items on their bucket list until it’s […]

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6 Ways Financial Advisors Can Take Advantage of Content Marketing

6 Ways Financial Advisors Can Take Advantage of Content Marketing

If you are a financial advisor willing to take advantage of content marketing, the first thing you need to focus on is the information. Why do people read content?

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How to Get a Chunk of Your Customers Christmas Shopping Budget

How to Get a Chunk of Your Customers Christmas Shopping Budget

Christmas sales account for about 40% of all annual shipping. Who are the people behind the shopping? Consumers. The reason for this isn’t far fetched. Christmas is one of the biggest festivities in the world. Hence, it’s widely celebrated.

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Why You Should Step Up Your PR this Season

Why You Should Step Up Your PR this Season

Marketing is often one-sided. So much emphasis is laid on the product. The seller singlehandedly certifies the product, and coerces the consumer to buy it. But with a growing product-enlightened consumer base, this strategy has become less effective.

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How to Step Up Your Facebook Video Advertising Game

How to Step Up Your Facebook Video Advertising Game

In the modern fast-paced world, social media is all about striking images, attention-grabbing videos with catchy titles, and compelling content. Nobody has time to sit through your documentary on why your brand is special or what it has to offer that others lack. The harsh reality is, few people really care. That said, Facebook video […]

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5 Ways to Give Your Customers a Memorable Holiday Sales Experience

5 Ways to Give Your Customers a Memorable Holiday Sales Experience

It’s that time of year when we have a lineup of sales events – the likes of Black Friday, Cyber Monday and Thanksgiving. It all comes to a crescendo with Christmas. There’s a lot of buying and selling to commemorate the season. It’s always a challenge for retailers to match consumers insatiable demand at this […]

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5 Ways to Have Merry Sales this Christmas

5 Ways to Have Merry Sales this Christmas

The curtains of the year are falling down. Christmas is around the corner. Everyone is warming up to the festivities. There are many reasons to be merry. In the spirit of the season, people are buying things more than ever. A gift to oneself, friends and family, comes handy.

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