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Monthly Archives: April 2018

6 Benefits of Quant Research for Product Development

6 Benefits of Quant Research for Product Development

Traditionally, quantitative research is used in the back end of the marketing process to guide final decision making.  Typically, it uses large-scale numbers that give businesses confidence in making investment decisions.  But quantitative research is a relevant marketing tool throughout the entirety of the product development cycle, not just to validate. Having significant numbers at […]

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