Brand marketing can go a long way to impact the financial strength of a business. And when all evaluation is done, what really matters is how a company’s brand image can contribute to its financial growth. In the early stages of a company’s growth, what everyone is usually after is how to create a brand that the market loves. But getting your brand image right and out to the world is not a very easy task.
However, with the internet, successfully marketing a brand can be done with the use of effective internet marketing strategies. One of such strategies is guest blogging. Guest blogging is not only effective in helping build the reputation of a company, it’s also effective in drawing in customers.
How do you use guest blogging to build your company’s brand in an effective way?
#1. Guest Blog on Industry Leading Blogs
Guest blogging is effective in establishing your brand as an authority in the industry. This is even more effective when you get published on several industry leading blogs. These blogs are not easy to get featured on, but the select few who are able to get published here are respected and looked up to in the industry.
Set your brand aside by focusing your guest blogging efforts on high target industry blogs within your niche.
To ensure that your guest blogging efforts yield results, you need to focus on producing high quality content for these type of blogs.
#2. Actively Offer Expert Opinions in Your Guest Post
When you’re writing guest blog articles to promote your brand, you need to position yourself as an authority on the get go. The most effective way to establish yourself as an authority through guest blogging is to offer expert opinions in your posts. This should be done in a way that portrays you or your brand as a credible source of information and advice on relevant subject matters.
By establishing yourself as an authority, your brand will be more sought after and prospects will easily trust your brand. Gaining a wider reach on other mediums will even become easier as other publications will soon cite you.
#3. Cite or Reference Respected Thought Leaders
There’s a popular saying that a piece of information is only as credible as the references it cites. Citing authoritative publications and thought leaders in your guest articles will create a rub-on effect that makes the readers infer similar respect for your brand.
Referencing other sources in your guest post will not only let prospects see you as a thought leader, it also carries SEO benefits as well. In a blog post on link building, Neil Patel shares that mentioning and linking out to other brands in your blog posts can also boost your link building efforts and SEO rankings.
By referencing other sources, it’s not necessary for you to link out to the source. On most occasions, just quoting your source is enough to show trust and credibility in your content.
#4. Dominate by Being Everywhere and Consistent
Guest blogging doesn’t work by being a “once-in-a-while” practitioner. You have to be consistent with it before you start seeing results. Consistent, high quality content dedicated to sharing real value that are published on several high authority publications over a period of time will give your brand a significant push in growth.
A case in study is how Buffer used guest blogging to grow from 0 to 100,000 customers. Buffer was struggling to gain customers and no media publication was willing to give them coverage. By doing it on a consistent and highly dedicated level, the team used guest blogging to grow from 0 to 100,000 customers.
And the rest, they say, is history.
#5. Create Long-form Content over Quick 500 words
What many people, in a bid to get a lot of guest posts published resort to do is churn out quick 500-600 words articles. The problem with this type of blogging is that the author is unable to go in-depth in his article and so they leave the readers rather helpless when he/she ends up not getting any real value from the content.
Various studies have shown that even Google favors long form content ranging between 1500 words to 2000+ words over shorter article. And what’s more? The readers tend to associate a well-written and detailed long form blog post to a brand that takes its time to do their job well.
When your competitors might be struggling to just make the 600 words guest posts on several blogs stick, you take the time and effort to create something of real worth and value for your prospects. In the end, you’ll end up reaping the most rewards from it.
#6. Use Brandable Images
Images speak a lot of words, we all know. How about what an image designed to showcase your brand in your guest post can do? When you take the time to design an original image for your guest post, not only will it appeal to the readers, but it can also boost the success of your guest blogging efforts.
The goal here is to make sure the image is customized to subtly speak about your brand. However, not in a way that makes it looks promotional so that others won’t be able to use it.
The catch is that people are likely to use the same image on their own blog posts too. By doing so, they’ll be promoting your brand on their blog without you paying or begging them to do so.
This strategy was originally developed by Brian Dean, from Backlinko. The idea is to create an original infographic for your website. Once the infographic has been published, you share the idea behind the infographic with a blog or publication you want to feature on and give the the link to the original infographic on your website.
To make sure your campaign is more successful, Brain Dean suggests picking a topic that has gained a lot of traction before. Then make an infographic based on this topic, but only make the infographic an even more better version of the original blog post.
How effective is guestographics? It’s highly effective, an already successful infographic page Brian used the strategy on got 175.59% increase in SEO traffic just after one month.
#8. A Perfect Bio
When you guest blog on another site, the byline is where you get to really promote your brand. You should take time to figure out how you want your brand to be described in few words, without missing out the vital details.
To craft a perfect bio, you might study what your peers have written about themselves and creatively come up with something unique in that line.
A perfect byline will include information about the author and promote the brand to the readers. You also get to share the author or brand’s social profiles here, so this is an opportunity you definitely want to take advantage of.
#9. Include a Call to Action
To keep your brand more alive in the mind of the readers, you should introduce a subtle call to action that encourages them to interact with your brand. This might be something like telling them about a free e-book you have to offer on the website or an ongoing promotional offer.
The goal is to make sure that the readers are encouraged to visit your website and drive engagement with the prospects.
Using calls to action can see interaction with your brand increase and can also help generate downloads or sales for your books or products. According to report from Hubspot, “call to actions promoting ebooks get almost twice the click through rate as emails promoting webinars.”
Do you have any other techniques you can use guest blogging to build your brand? You can share you ideas with me in the comment below.
Featured image credit: Candidwriter.com (Flickr)
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