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Monthly Archives: January 2015

How to Leverage User-Generated Content for Event Marketing

How to Leverage User-Generated Content for Event Marketing

With all the choices available for promoting our next event online, content marketing is still a successful strategy being utilized on the internet. Even better, user-generated content (UGC) has other people doing the work for us. How can we get users to make content for us or reuse their existing content? The more important question […]

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Should You Take Guest Blogging Seriously in 2015?

Are you considering whether to take guest posting seriously in 2015 as you roll out your content marketing plan for the year? If your thinking is that guest blogging is now a thing of the past, I recommend reading this blog post to the end. Perhaps you would like to have an answer to this question […]

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Top Ways to Effectively Manage Online Customer Reviews

Top Ways to Effectively Manage Online Customer Reviews

In my blog post yesterday, I shared some important reasons businesses should start taking online reviews from customers seriously in 2015. If you’ve not read the bog post, you can head over to it by clicking the link. As you’ve realized that encouraging online reviews from customers is important for your business, even more so is […]

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Why Your Business Should Take Online Reviews Seriously in 2015

Why Your Business Should Take Online Reviews Seriously in 2015

Do you know why companies like Yelp and Angie’sList exist? They exist to make customers express their experiences and opinions about your business on the internet. Do you think your business should not care about customer reviews? Think again, according to this statistics 90% of customers admit that online reviews influence their buying decisions (MarketingLand). While it’s […]

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6 New Year’s Resolutions for Content Marketers

6 New Year’s Resolutions for Content Marketers

It is the new year already and I’m sure every entrepreneur and marketers must have gotten over the hangover of the holidays. You want to do the most natural thing everybody does in the new year: make new year’s resolutions. With our (I mean humans in general) notorious ability to not stick to every new year’s […]

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